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ExpertsInk
§ About
VOL. 14 · ISS. 02

We believe named experts are the only durable moat left in healthcare content.

Experts Ink is a small, senior studio of clinicians, scientists and editors who believe medical content should read like a doctor wrote it, because one did.


§01Origin

Built by operators who got tired of seeing their friends' names printed over content they never read.

Experts Ink started in 2022 as an internal answer to a problem Chris and Alex kept hitting across healthcare and wellness brands: the cheapest way to ship content was also the riskiest way to ship it. Generic health content, outsourced to writers with no medical background, reviewed (if at all) by an MD who didn't remember approving it. Chris and Alex had already been working together before that, Chris running SEO and editorial at USARx since 2012, Alex on the content team at GoodRx.

We rebuilt that workflow from scratch. Writers are matched by specialty, not word-count. Every YMYL asset gets a second, independent review. Every clinician byline is disclosed, sourced, and defensible. It's a slower model. It's also the only model that still works in 2026.

Today we're a network of 140+ credentialed contributors, a senior editorial desk, and a small operations team based in Delray Beach, Florida · serving treatment centers, clinics, startups, and DTC health brands across North America.

§02Principles
I.

Medical Accuracy First

Every piece is created or reviewed by a licensed clinician or credentialed life-science expert. Named, not anonymous.

II.

Peer-Reviewed & Sourced

Two-expert review on YMYL pieces. Primary-source citations, version history, and a paper trail a regulator would respect.

III.

Scalable Workflow

Search performance and clinical accuracy aren't a trade-off. Our workflow ships 40+ reviewed pieces a month without cutting either.

§03By the Numbers
Years building health content (since USARx, 2012)
14
Peer-reviewed articles shipped under clinician byline
14,000+
Peak monthly sessions built at USARx (2012-2023)
1.5M
Average client retention on long-term engagements
4+ yrs
14
Years building health content · since USARx in 2012
14,000+
Peer-reviewed articles shipped under clinician byline
26,000+
Hours of expert editorial review, logged
Credentials on staff & on call

Every piece is written or reviewed by someone with letters after their name.

  • PharmD · Doctor of Pharmacy
  • BCGP · Board-Certified Geriatric Pharmacist
  • BCPP · Board-Certified Psychiatric Pharmacist
  • PhD · Clinical Psychology
  • PhD (Cand.) · Research & Clinical Science
  • MBA · Business & Strategy
  • CFA · Chartered Financial Analyst
  • MPH · Master of Public Health
  • RD, LD · Registered Dietitian
  • LCSW · Licensed Clinical Social Work
  • LCPC · Licensed Clinical Professional Counselor
  • LPC, EMDR-C · Licensed Professional Counselor
  • LPA · Licensed Psychological Associate
  • LSW, MSW · Clinical Social Work
  • DPT · Doctor of Physical Therapy
  • RPh · Registered Pharmacist
Professional associations

Members of the bodies that set the rules we write to.

  • American Medical Writers AssociationAMWA
  • International Society for Medical Publication ProfessionalsISMPP
  • Health On the Net Foundation (honcode)HON
  • Council of Science EditorsCSE
  • Academy of Nutrition and DieteticsAND
  • American Public Health AssociationAPHA
  • Association of Health Care JournalistsAHCJ
  • National Association of Addiction Treatment ProvidersNAATP

We work to ICMJE, AMA Manual of Style, and honcode editorial principles.

§04Who we work with

The brands that treat trust as a growth channel.

Treatment centers
Addiction recovery, behavioral and mental-health facilities navigating LegitScript + YMYL content gates.
Medical practices & clinics
Multi-location practices, specialty groups, and concierge clinics that need local + topical authority.
Healthcare startups
Digital health, telemedicine, care navigation, and biotech teams that need a credible publishing voice from day one.
DTC health brands
Supplements, functional medicine, longevity, and fertility brands where trust drives conversion.
Pharma & devices
Plain-language patient education, trial summaries, and commercial site content that survives legal review.
Agencies & in-house teams
White-label medical review and ghost-writing for agencies and in-house content teams.
§05The team

A desk of clinicians, scientists and editors.

Every piece that leaves Experts Ink is touched by at least two humans with letters after their names.

Meet the team
§ Next step · A topic is enough

Give us a brief.
We'll send back a sample.

A topic, a keyword, or a full outline, whatever you have. Within three business days we'll come back with a sample outline for the piece, a quick audit of your existing content, related recommendations, and a scoped pilot quote. The pilot is the sample article itself.

  • · A topic or keyword is a valid brief
  • · 3 business days
  • · No meeting required