I.
Medical Accuracy First
Every piece is created or reviewed by a licensed clinician or credentialed life-science expert. Named, not anonymous.
VOL. 14 · ISS. 02· Delray Beach, FL
Peer-Reviewed Content StudioHealthcare content
that compounds
for a decade.†1
A peer-reviewed content studio for healthcare brands. 14 years of publishing rigor, 14,000+ clinician-bylined articles, and 28+ client engagements since 2023 across clinics, treatment centers, digital health brands, and specialty publishers. The playbook was proven on our own properties. It now compounds for yours.
- USARx.com · 2012-2023
- 0 → 1.5M sessions / mo
- Articles shipped
- 14,000+ peer-reviewed
- Client retention
- 4+ years average on long-term engagements
- Built for
- Clinics · Brands · Media · Treatment
Who we build for · US only
- 01
Health Clinics
Multi-location medical practices, specialty groups, dental & concierge.
- 02
Digital Health Brands
DTC supplement, OTC, device, wearable & app brands.
- 03
Digital Health Media
Consumer health publishers, comparison sites & review media.
- 04
Treatment Centers
Addiction, behavioral health, IOP/PHP & residential programs.
§01Credentials & Record
14 years. 14,000+ articles.
One standard of evidence.
Chris Riley has been building peer-reviewed health content since 2012. It started at USARx.com, where his team grew the site from zero to 1.5M organic sessions / mo by 2023. He went on to build a second editorial portfolio (Diabetic.org, Pharmacists.org, Allergies.org) that was exited in 2023. Experts Ink is that playbook productized, now running for US clinics, brands, publishers, and treatment centers.
14
Years building health content · since USARx in 2012
14,000+
Peer-reviewed articles shipped under clinician byline
26,000+
Hours of expert editorial review, logged
Credentials on staff & on call
Every piece is written or reviewed by someone with letters after their name.
- PharmD · Doctor of Pharmacy
- BCGP · Board-Certified Geriatric Pharmacist
- BCPP · Board-Certified Psychiatric Pharmacist
- PhD · Clinical Psychology
- PhD (Cand.) · Research & Clinical Science
- MBA · Business & Strategy
- CFA · Chartered Financial Analyst
- MPH · Master of Public Health
- RD, LD · Registered Dietitian
- LCSW · Licensed Clinical Social Work
- LCPC · Licensed Clinical Professional Counselor
- LPC, EMDR-C · Licensed Professional Counselor
- LPA · Licensed Psychological Associate
- LSW, MSW · Clinical Social Work
- DPT · Doctor of Physical Therapy
- RPh · Registered Pharmacist
Professional associations
Members of the bodies that set the rules we write to.
- American Medical Writers AssociationAMWA
- International Society for Medical Publication ProfessionalsISMPP
- Health On the Net Foundation (honcode)HON
- Council of Science EditorsCSE
- Academy of Nutrition and DieteticsAND
- American Public Health AssociationAPHA
- Association of Health Care JournalistsAHCJ
- National Association of Addiction Treatment ProvidersNAATP
§02Manifesto
Authority isn't a badge. It's a paper trail of expertise.
Search engines got smarter. Consumers got skeptical. LLMs made generic health content infinitely cheap. The only defensible content left is content written (and reviewed) by named, credentialed experts.
That's all Experts Ink does. We match your brief to a licensed clinician or PhD, ship a sourced draft, put it through a second expert review, and hand it back byline-ready.
How we operateII.
Peer-Reviewed & Sourced
Two-expert review on YMYL pieces. Primary-source citations, version history, and a paper trail a regulator would respect.
III.
Scalable Workflow
Search performance and clinical accuracy aren't a trade-off. Our workflow ships 40+ reviewed pieces a month without cutting either.
§03Proof of Work · Owner-verified analytics
Actual properties.
Actual graphs.
All case studiesEvery line on every chart below is real Google Analytics. USARx.com is the 11-year flagship Chris led (2012-2023). Diabetic.org, Pharmacists.org, and Allergies.org were a separate owned portfolio Chris built and exited in 2023. Circufiber.com was a 2+ year Experts Ink client engagement in the DTC diabetic-sock category. Beyond what's shown, Experts Ink runs 28+ current client engagements across treatment centers, behavioral health, specialty pharmacy, DTC brands, telehealth, and consumer health publishing. Almost all are under NDA at client request and referenced in aggregate below.
- C.01
USARx.comFLAGSHIP
14,000 peer-reviewed articles over 11 years. The site that became the playbook for Experts Ink.
+1.5M / moOrganic sessions, yearly2.0k→1.50M+74,900% - C.02
Circufiber.com
A DTC diabetic-sock brand Experts Ink built the podiatrist-reviewed content layer for over 2+ years.
New channelOrganic sessions / mo0.0k→148kNew channel - C.03
Diabetic.org
A CDCES-reviewed diabetes publisher that went head-to-head with Healthline on hundreds of high-intent queries.
Category-levelOrganic sessions / mo8.0k→720k+8,900% - C.04
Pharmacists.org
Built into the highest-ranking independent PharmD authority site on the open web, then acquired.
New channelOrganic sessions / mo0.0k→520kNew channel
Properties owned and operated by our founder
- USARx.com
- Diabetic.org
- Pharmacists.org
- Allergies.org
§04The Desk
Services. Filed, sourced, publication-ready.
All services- §01
Evidence-Based Consumer Health Articles
SEO-ranked, expert-written, clinically reviewed long-form content.
- §02
Content Planning & Strategy
Topical clusters, keyword maps, and an editorial calendar aligned to revenue.
- §03
Patient Education & Plain Language
Health literacy materials patients actually read.
- §04
Expert Reviews & On-Record Quotes
Credentialed names, on your brand page, with legal and editorial cover.
§05Receipts
- Years building health content (since USARx, 2012)
- 14
- Peer-reviewed articles shipped under clinician byline
- 14,000+
- Peak monthly sessions built at USARx (2012-2023)
- 1.5M
- Average client retention on long-term engagements
- 4+ yrs
§06Field Notes
What our clients actually say.
Instant credibility in our space. Within weeks we saw a noticeable increase in organic traffic and qualified inquiries.
Executive Director
A trusted partner for long-term growth. It wasn't just SEO. It was trust at scale, built around our mission of patient care.
Head of Growth
A massive boost in conversions after working with Experts Ink. The ROI was immediate and undeniable.
CEO
§07The Workflow
Six steps between
brief and publish.
Every deliverable ships through the same editorial pipeline. No shortcuts, no anonymous bylines.
- 01
Scope & intent
We map your audience, search intent, regulatory posture, and in-house SME availability before a word is written.
- 02
Expert match
A credentialed clinician or scientist is matched by specialty, license state, and voice fit, within 48 hours.
- 03
Sourced draft
Writer drafts against primary sources (PubMed, ClinicalKey, guideline bodies). No secondary-source recycling.
- 04
Peer review
An independent second expert reviews for clinical accuracy, balance, and completeness.
- 05
Editorial polish
Our managing editor handles voice, structure, on-page SEO, internal linking, and Schema.org markup.
- 06
Signed delivery
You receive a byline, a disclosure, a review note, and a source log. Archived on our end for audit.
§08From the Desk
Latest field notes.
All articlesAddiction Treatment Center SEO: A Complete Guide to Digital Marketing Success
Treatment-center SEO is a YMYL minefield. The E-E-A-T signals, compliance stack, and editorial guardrails that move rankings without triggering LegitScript or Google's Helpful Content classifier.
Healthcare SEO: The Complete Guide to Medical Practice Digital Marketing
HIPAA, YMYL, and the modern E-E-A-T stack. What actually moves the needle for medical practices, multi-location clinics, and specialty groups in 2026.
Local SEO for Healthcare: A Complete Guide to Dominating Your Local Market
GBP optimization, citation strategy, review velocity, city-page structure, and the NAP mistakes we see on 80% of multi-location practice audits.
§09FAQ
Questions every sharp buyer asks us.
Short, direct answers to the ones that come up on every discovery call. Nothing else is worth the airtime.
Q.01Who actually writes the content?
A credentialed expert matched to your topic (a licensed MD, DO, PharmD, PhD, RD, NP, or PsyD) drafts the piece from primary sources. A second, independent expert reviews it for clinical accuracy before our managing editor handles voice and structure. Every deliverable ships with a named byline, a disclosure, and a sourcing log.
Q.02How is this different from other medical content agencies?
Three things: (1) our reviewers are real, verifiable people with linked-out professional profiles, not rented badges; (2) every YMYL piece gets an independent second-expert peer review, not just a single pass; (3) we archive the full paper trail so a regulator, journalist, or your legal team can audit any piece we've published.
Q.03Do you use AI?
We use AI for research acceleration, outlining, and editorial QA. Never as the author. Every published word is written and reviewed by a credentialed human. We'll tell you exactly how AI is used in your workflow and show you the audit trail.
Q.04What does it cost?
Every engagement is scoped individually. No two clients on our book look the same, and pricing tracks the actual work: research depth, licensure of the reviewing clinician, SME time, volume, and regulatory weight. Not word count. Most clients start with a short paid pilot so both sides can pressure-test fit before committing. From there we prefer a 3-month minimum on any ongoing editorial partnership, which gives the process room to prove itself in a way a single article can't. Send us a brief and we will come back with a real number tied to your actual scope.
Q.05How fast can you turn around a piece?
Median expert match within 48 hours. Median first draft delivered in 8 business days. Median fully reviewed, editor-polished delivery within 10 business days. Rush engagements are available on retainers.
Q.06Can the reviewer's name appear on our site?
Yes. That's usually the point. Every engagement includes a disclosure letter and a linked-out clinician profile you can surface on the page. We handle the conflict-of-interest attestation and the ongoing review cadence if the content ever needs updating.
Q.07Do you work with brands outside the US?
Yes. Primarily Canada, UK, and Australia. We match jurisdiction-appropriate experts (e.g. a UK-registered GMC clinician for UK brands) and adapt content to local regulatory context (MHRA, TGA, Health Canada).
Q.08Can you white-label for our agency?
Yes. We run white-label editorial desks for a handful of agencies and in-house teams. Same process, delivered under your brand, with our reviewers as named clinical consultants if you'd like that surfaced.
§ Next step · A topic is enough
Give us a brief.
We'll send back a sample.
A topic, a keyword, or a full outline, whatever you have. Within three business days we'll come back with a sample outline for the piece, a quick audit of your existing content, related recommendations, and a scoped pilot quote. The pilot is the sample article itself.
- · A topic or keyword is a valid brief
- · 3 business days
- · No meeting required