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ExpertsInk
VOL. 14 · ISS. 02
Peer-Reviewed Content Studio

Healthcare content
that compounds
for a decade.†1

A peer-reviewed content studio for healthcare brands. 14 years of publishing rigor, 14,000+ clinician-bylined articles, and 28+ client engagements since 2023 across clinics, treatment centers, digital health brands, and specialty publishers. The playbook was proven on our own properties. It now compounds for yours.

Give us a brief →See the traffic graphs
USARx.com · 2012-2023
0 → 1.5M sessions / mo
Articles shipped
14,000+ peer-reviewed
Client retention
4+ years average on long-term engagements
Built for
Clinics · Brands · Media · Treatment

†1The moat isn't keywords. It's the 14-year editorial paper trail Google can tell is real. Every Experts Ink deliverable ships with a named clinician byline, primary-source citations, and an editorial review note: the same paper trail a regulator, a reviewer, or your legal team would expect.

Who we build for · US only
US only · 2012 to present
  • 01

    Health Clinics

    Multi-location medical practices, specialty groups, dental & concierge.

  • 02

    Digital Health Brands

    DTC supplement, OTC, device, wearable & app brands.

  • 03

    Digital Health Media

    Consumer health publishers, comparison sites & review media.

  • 04

    Treatment Centers

    Addiction, behavioral health, IOP/PHP & residential programs.

§01Credentials & Record

14 years. 14,000+ articles.
One standard of evidence.

Chris Riley has been building peer-reviewed health content since 2012. It started at USARx.com, where his team grew the site from zero to 1.5M organic sessions / mo by 2023. He went on to build a second editorial portfolio (Diabetic.org, Pharmacists.org, Allergies.org) that was exited in 2023. Experts Ink is that playbook productized, now running for US clinics, brands, publishers, and treatment centers.

14
Years building health content · since USARx in 2012
14,000+
Peer-reviewed articles shipped under clinician byline
26,000+
Hours of expert editorial review, logged
Credentials on staff & on call

Every piece is written or reviewed by someone with letters after their name.

  • PharmD · Doctor of Pharmacy
  • BCGP · Board-Certified Geriatric Pharmacist
  • BCPP · Board-Certified Psychiatric Pharmacist
  • PhD · Clinical Psychology
  • PhD (Cand.) · Research & Clinical Science
  • MBA · Business & Strategy
  • CFA · Chartered Financial Analyst
  • MPH · Master of Public Health
  • RD, LD · Registered Dietitian
  • LCSW · Licensed Clinical Social Work
  • LCPC · Licensed Clinical Professional Counselor
  • LPC, EMDR-C · Licensed Professional Counselor
  • LPA · Licensed Psychological Associate
  • LSW, MSW · Clinical Social Work
  • DPT · Doctor of Physical Therapy
  • RPh · Registered Pharmacist
Professional associations

Members of the bodies that set the rules we write to.

  • American Medical Writers AssociationAMWA
  • International Society for Medical Publication ProfessionalsISMPP
  • Health On the Net Foundation (honcode)HON
  • Council of Science EditorsCSE
  • Academy of Nutrition and DieteticsAND
  • American Public Health AssociationAPHA
  • Association of Health Care JournalistsAHCJ
  • National Association of Addiction Treatment ProvidersNAATP

We work to ICMJE, AMA Manual of Style, and honcode editorial principles.

§02Manifesto

Authority isn't a badge. It's a paper trail of expertise.

Search engines got smarter. Consumers got skeptical. LLMs made generic health content infinitely cheap. The only defensible content left is content written (and reviewed) by named, credentialed experts.

That's all Experts Ink does. We match your brief to a licensed clinician or PhD, ship a sourced draft, put it through a second expert review, and hand it back byline-ready.

How we operate
I.

Medical Accuracy First

Every piece is created or reviewed by a licensed clinician or credentialed life-science expert. Named, not anonymous.

II.

Peer-Reviewed & Sourced

Two-expert review on YMYL pieces. Primary-source citations, version history, and a paper trail a regulator would respect.

III.

Scalable Workflow

Search performance and clinical accuracy aren't a trade-off. Our workflow ships 40+ reviewed pieces a month without cutting either.

§03Proof of Work · Owner-verified analytics

Actual properties.
Actual graphs.

All case studies

Every line on every chart below is real Google Analytics. USARx.com is the 11-year flagship Chris led (2012-2023). Diabetic.org, Pharmacists.org, and Allergies.org were a separate owned portfolio Chris built and exited in 2023. Circufiber.com was a 2+ year Experts Ink client engagement in the DTC diabetic-sock category. Beyond what's shown, Experts Ink runs 28+ current client engagements across treatment centers, behavioral health, specialty pharmacy, DTC brands, telehealth, and consumer health publishing. Almost all are under NDA at client request and referenced in aggregate below.

  1. C.01
    Digital Health Media · 2012 → 2023 · 11 years

    USARx.comFLAGSHIP

    14,000 peer-reviewed articles over 11 years. The site that became the playbook for Experts Ink.

    +1.5M / moorganic sessions / mo
    Organic sessions, yearly
    2.0k→1.50Msessions / mo
    +74,900%since 2012
    MEDICHCUSTART · 2.0kNOW · 1.50M2012201420162018202020222023
  2. C.02
    Digital Health Brands · 2+ year client engagement

    Circufiber.com

    A DTC diabetic-sock brand Experts Ink built the podiatrist-reviewed content layer for over 2+ years.

    New channelorganic sessions / mo (peak)
    Organic sessions / mo
    0.0k→148ksessions / mo
    New channelsince 2021
    START · 0.0kNOW · 148k20212022202320242024
  3. C.03
    Digital Health Media · 2020 → 2023 · Built and exited

    Diabetic.org

    A CDCES-reviewed diabetes publisher that went head-to-head with Healthline on hundreds of high-intent queries.

    Category-levelorganic sessions / mo (peak)
    Organic sessions / mo
    8.0k→720ksessions / mo
    +8,900%since 2020
    START · 8.0kNOW · 720k202020212022202320242025
  4. C.04
    Digital Health Media · 2021 → 2023 · Built and exited

    Pharmacists.org

    Built into the highest-ranking independent PharmD authority site on the open web, then acquired.

    New channelorganic sessions / mo (peak)
    Organic sessions / mo
    0.0k→520ksessions / mo
    New channelsince 2021
    START · 0.0kNOW · 520k20212022202320242025
Properties owned and operated by our founder

+ 28+ Experts Ink client engagements since 2023 (treatment centers, behavioral health, multi-location clinics, specialty pharmacy, DTC brands, telehealth, consumer health publishing). Under NDA at client request. Aggregate performance →

§04The Desk

Services. Filed, sourced, publication-ready.

All services
  1. §01

    Evidence-Based Consumer Health Articles

    SEO-ranked, expert-written, clinically reviewed long-form content.

  2. §02

    Content Planning & Strategy

    Topical clusters, keyword maps, and an editorial calendar aligned to revenue.

  3. §03

    Patient Education & Plain Language

    Health literacy materials patients actually read.

  4. §04

    Expert Reviews & On-Record Quotes

    Credentialed names, on your brand page, with legal and editorial cover.

§05Receipts
Years building health content (since USARx, 2012)
14
Peer-reviewed articles shipped under clinician byline
14,000+
Peak monthly sessions built at USARx (2012-2023)
1.5M
Average client retention on long-term engagements
4+ yrs
§06Field Notes

What our clients actually say.

Instant credibility in our space. Within weeks we saw a noticeable increase in organic traffic and qualified inquiries.
Executive Director
Addiction Recovery Center (US)
A trusted partner for long-term growth. It wasn't just SEO. It was trust at scale, built around our mission of patient care.
Head of Growth
US Treatment Center
A massive boost in conversions after working with Experts Ink. The ROI was immediate and undeniable.
CEO
Health Supplement DTC Brand
§07The Workflow

Six steps between
brief and publish.

Every deliverable ships through the same editorial pipeline. No shortcuts, no anonymous bylines.

  1. 01

    Scope & intent

    We map your audience, search intent, regulatory posture, and in-house SME availability before a word is written.

  2. 02

    Expert match

    A credentialed clinician or scientist is matched by specialty, license state, and voice fit, within 48 hours.

  3. 03

    Sourced draft

    Writer drafts against primary sources (PubMed, ClinicalKey, guideline bodies). No secondary-source recycling.

  4. 04

    Peer review

    An independent second expert reviews for clinical accuracy, balance, and completeness.

  5. 05

    Editorial polish

    Our managing editor handles voice, structure, on-page SEO, internal linking, and Schema.org markup.

  6. 06

    Signed delivery

    You receive a byline, a disclosure, a review note, and a source log. Archived on our end for audit.

§08From the Desk

Latest field notes.

All articles
§09FAQ

Questions every sharp buyer asks us.

Short, direct answers to the ones that come up on every discovery call. Nothing else is worth the airtime.

  • Q.01Who actually writes the content?

    A credentialed expert matched to your topic (a licensed MD, DO, PharmD, PhD, RD, NP, or PsyD) drafts the piece from primary sources. A second, independent expert reviews it for clinical accuracy before our managing editor handles voice and structure. Every deliverable ships with a named byline, a disclosure, and a sourcing log.

  • Q.02How is this different from other medical content agencies?

    Three things: (1) our reviewers are real, verifiable people with linked-out professional profiles, not rented badges; (2) every YMYL piece gets an independent second-expert peer review, not just a single pass; (3) we archive the full paper trail so a regulator, journalist, or your legal team can audit any piece we've published.

  • Q.03Do you use AI?

    We use AI for research acceleration, outlining, and editorial QA. Never as the author. Every published word is written and reviewed by a credentialed human. We'll tell you exactly how AI is used in your workflow and show you the audit trail.

  • Q.04What does it cost?

    Projects start at $4,800 for a single asset. Retainers start at $7,500/month for ongoing editorial partnerships. Enterprise engagements (regulated pharma, multi-brand, or white-label) are scoped individually. Pricing reflects research depth, licensure requirements, and SME time. Not word count.

  • Q.05How fast can you turn around a piece?

    Median expert match within 48 hours. Median first draft delivered in 8 business days. Median fully reviewed, editor-polished delivery within 10 business days. Rush engagements are available on retainers.

  • Q.06Can the reviewer's name appear on our site?

    Yes. That's usually the point. Every engagement includes a disclosure letter and a linked-out clinician profile you can surface on the page. We handle the conflict-of-interest attestation and the ongoing review cadence if the content ever needs updating.

  • Q.07Do you work with brands outside the US?

    Yes. Primarily Canada, UK, and Australia. We match jurisdiction-appropriate experts (e.g. a UK-registered GMC clinician for UK brands) and adapt content to local regulatory context (MHRA, TGA, Health Canada).

  • Q.08Can you white-label for our agency?

    Yes. We run white-label editorial desks for a handful of agencies and in-house teams. Same process, delivered under your brand, with our reviewers as named clinical consultants if you'd like that surfaced.

§ Next step · Free teardown

Give us a brief.
We'll send back a plan.

Tell us the brand, the reader, and the goal. Within three business days a credentialed clinician on our desk will hand-write a free editorial teardown and a 90-day roadmap. Yours to keep, even if you never hire us.

  • · Written by a real MD / PharmD / RD, not a sales rep
  • · 3 business days
  • · No meeting required
Give us a brief →See the 4-year graphs

Delray Beach, FL · Operating in every US time zone.