§02 · Content Planning
Content Planning & Strategy
Plan once, publish often. We structure quarterly editorial calendars around commercial themes, search intent, and your clinical subject-matter experts so production compounds instead of drifting.
§01What you get
- 01Topical authority map (pillar/cluster model)
- 0212-week editorial calendar
- 03Expert-matching & briefing templates
- 04KPI dashboard (traffic, rankings, pipeline)
- 05Quarterly strategic review
§02What changes for you
- Predictable publishing cadence
- Brief-to-publish cycle time reduced 2-3×
- Clear line-of-sight from content to pipeline
§03Fit check
This is for you if…
- ✓You operate in a YMYL (Your Money or Your Life) space.
- ✓You’ve been burned by a generic content agency before.
- ✓You need content that survives a legal or regulatory review.
- ✓You want the clinician’s name on the page to be real.
This isn’t for you if…
- ×You want 50+ articles a week at sub-$0.10/word.
- ×You don’t care whose name goes on the byline.
- ×You need pure link-bait, no editorial guardrails.
§ Next step · A topic is enough
Give us a brief.
We'll send back a sample.
A topic, a keyword, or a full outline, whatever you have. Within three business days we'll come back with a sample outline for the piece, a quick audit of your existing content, related recommendations, and a scoped pilot quote. The pilot is the sample article itself.
- · A topic or keyword is a valid brief
- · 3 business days
- · No meeting required